Measurement (inverted labor) was a dual screen video installation projected in two large windows of the van Nelle factory as part of the Open Air section of Art Rotterdam 2018.

During the buildup of the fair I signed up as a builder and wore shoes that were modified in such a way that two cameras could film my shoe-soles. The resulting images were strange. Two shoe-soles stand upright and immobile, while the surrounding space moves. The only evidence of the artifice is a brief vibration with every step I take. In the space around the shoes, I can be seen moving and installing temporary walls, doing paintwork, moving goods, having lunch, and loading and unloading building materials. The white walls are installed to hide the factory so that artworks can be shown in a neutral environment. In the art world it is common for artists who are unable to fully support themselves with their art practice, to supplement their income with construction work in galleries, art fairs or museums. I have done this a lot myself, and experienced how this form of labor tends to be hidden behind the spectacle of the exhibition space. The strange, inverted projections that were present during the opening complicate the relationship between the audience and the labor processes involved in the fair.